WiSe 12/13: Public Communication in the European Union (linked to 28815)
This course will explore the fundamentals of political communication in the European context. We will examine the research that has been conducted on direct and mediated communication. In doing so, ... read more
This course will explore the fundamentals of political communication in the European context. We will examine the research that has been conducted on direct and mediated communication. In doing so, we focus particularly on the communication with (1) the member states and the citizens within, (2) candidate countries, (3) partner countries, and (4) with corporations and/or trade organizations. Moreover, we discuss about the occupational area (e.g., EU spokesperson), political party communication and public communication campaigns (e.g., on equal pay). Furthermore, we pay particular attention to political news management, as well as to the interplay between traditional and new media in the EU context.
NB! Election campaigns play only a marginal role since this is the focus of the corresponding research seminar (“28815_Ü_Candidate Framing in Campaign Ads”).
At the end of the term, students should be able to define public and political communication, to name some of the challenges in the European context, to identify the research avenues in this area, to scrutinize existing research and name some of the remaining research gaps.
In order to get course credit, you are expected to: read at least two research articles / book chapters per session (compulsory reading); engage in discussions during the seminar (based on the reading); give a presentation (incl. handout); write a term paper (about 5.000 words each, Times New Roman 12, line spacing 1,5).
Please note that the seminars “28812_HS_Public Communication in the European Union” and “28815_Ü_Candidate Framing in Campaign Ads” are consecutive. Thus, they should be attended together.
This course is a graduate level class designed for graduate students (master’s program) in media and political communication. Graduate exchange students (master’s program at home university) are welcome to attend. Yet, no undergraduate students (bachelor’s level) will be able to join the seminar. Working knowledge of the English language (listening, reading, writing, speaking) is a must. close