32409 Interdisciplinary Seminar

SoSe 14: Nation Branding

Jessica Gienow-Hecht, Lora Anne Viola

Comments

Nation Branding constitutes a concept in marketing and branding studies; in recent years, it has developed into a central term in the context of cultural policy among political decision makers, cultural diplomats, bureaucrats, marketing and advertising experts. Administrators from Greenland to South America, from the United States to North Korea, are consulting creative managers, advertising agents and designers to spruce up the international image of their country. This seminar seeks to engage in a critical discussion of Nation Branding and its challenges. It begins by asking what nation branding hopes to achieve and with what methods, and how this distinguishes itself from more familiar methods such as public diplomacy. It will then retrace how nations and regions have historically sought to self-represent themselves in the international arena, by focusing on case studies from the North American region. Along the way it will engage in a critical discussion of the implications of nation branding for foreign politics, economics, culture, and national identity. To fulfill the requirements for the class ("pass"), students must participate regularly in class (no more than 2 no-shows), read and discuss actively all texts and submit questions in writing, work in groups, write several response papers, and lead at least 1-2 discussions in class.
To fulfill the requirements for the class ("pass"), students must participate regularly in class (no more than 2 no-shows), read and discuss actively all texts and submit questions in writing, work in groups, write several response papers, and lead at least 1-2 discussions in class.
To obtain a grade and full credits, students are required to compose and submit a (hardcopy and e-copy) research paper (20-25 pp.) in time. close

12 Class schedule

Regular appointments

Mon, 2014-04-14 10:00 - 11:00

Lecturers:
Prof. Lora Anne Viola
Univ.-Prof. Dr. Jessica Gienow-Hecht

Location:
201 Seminarraum (Lansstr. 7 / 9)

Mon, 2014-04-28 10:00 - 11:00

Lecturers:
Prof. Lora Anne Viola
Univ.-Prof. Dr. Jessica Gienow-Hecht

Location:
201 Seminarraum (Lansstr. 7 / 9)

Mon, 2014-05-05 10:00 - 11:00

Lecturers:
Prof. Lora Anne Viola
Univ.-Prof. Dr. Jessica Gienow-Hecht

Location:
201 Seminarraum (Lansstr. 7 / 9)

Mon, 2014-05-12 10:00 - 11:00

Lecturers:
Prof. Lora Anne Viola
Univ.-Prof. Dr. Jessica Gienow-Hecht

Location:
201 Seminarraum (Lansstr. 7 / 9)

Mon, 2014-05-19 10:00 - 11:00

Lecturers:
Prof. Lora Anne Viola
Univ.-Prof. Dr. Jessica Gienow-Hecht

Location:
201 Seminarraum (Lansstr. 7 / 9)

Mon, 2014-05-26 10:00 - 11:00

Lecturers:
Prof. Lora Anne Viola
Univ.-Prof. Dr. Jessica Gienow-Hecht

Location:
201 Seminarraum (Lansstr. 7 / 9)

Mon, 2014-06-02 10:00 - 11:00

Lecturers:
Prof. Lora Anne Viola
Univ.-Prof. Dr. Jessica Gienow-Hecht

Location:
201 Seminarraum (Lansstr. 7 / 9)

Mon, 2014-06-16 10:00 - 11:00

Lecturers:
Prof. Lora Anne Viola
Univ.-Prof. Dr. Jessica Gienow-Hecht

Location:
201 Seminarraum (Lansstr. 7 / 9)

Mon, 2014-06-23 10:00 - 11:00

Lecturers:
Prof. Lora Anne Viola
Univ.-Prof. Dr. Jessica Gienow-Hecht

Location:
201 Seminarraum (Lansstr. 7 / 9)

Mon, 2014-06-30 10:00 - 11:00

Lecturers:
Prof. Lora Anne Viola
Univ.-Prof. Dr. Jessica Gienow-Hecht

Location:
201 Seminarraum (Lansstr. 7 / 9)

Mon, 2014-07-07 10:00 - 11:00

Lecturers:
Prof. Lora Anne Viola
Univ.-Prof. Dr. Jessica Gienow-Hecht

Location:
201 Seminarraum (Lansstr. 7 / 9)

Mon, 2014-07-14 10:00 - 11:00

Lecturers:
Prof. Lora Anne Viola
Univ.-Prof. Dr. Jessica Gienow-Hecht

Location:
201 Seminarraum (Lansstr. 7 / 9)

Subjects A - Z