SoSe 18: Postfeminism(s) in Popular Culture
Kathleen Loock Maria Sulimma
Kommentar
8 Termine
Zusätzliche Termine
Do, 17.05.2018 18:00 - 20:00
Kommentar:
Rosalind Gill (City, University of London):
"Postfeminism, Body Love and Selling Confidence to Women" ----------
Abstract: In this talk I will interrogate a number of features of contemporary postfeminist and neoliberal societies through an examination of the growing trend of "femvertising." Femvertising refers to a type of mainstream advertising practice that addresses women through discourses of empowerment, body love and self-esteem - examples include many campaigns for Dove, Nike and Always. Through case studies I will explore some of the complexities and contradictions of this form of address, showing how it is located in a wider cultural tendency that Shani Orgad and I have called the 'confidence cult'. I will argue that the incitements to feel good, believe in yourself and build self-esteem are part of a distinctive psychological turn in neoliberalism. The talk should be of interest to students of gender and feminist studies, media and communications, and the social sciences as well as to anyone interested in contemporary culture.
Kommentar:
"Postfeminism(s) in Popular Culture":
This student workshop is an occasion to test your research and enter into dialogue with your fellow students and instructors. All students will present their research projects on thematic panels followed by a discussion among the panelists which will then be opened to the rest of the audience. Presentations should not be longer than 15 minutes, including one clip used for an exemplary close reading.
Regelmäßige Termine der Lehrveranstaltung