28577
Seminar
SoSe 19: PR/Strategic Communication in Civil Society Organizations
Evandro Oliveira
Kommentar
Theoretical and applied bodies of knowledge of different organizational forms of civil society will be focused. As Non-Governmental Organizations (NGOs) continue to rise and to gain influence, they have become central global players on socio-political processes, since public opinion worldwide regards NGOs as highly trustworthy organizations. Starting point of our analyses will be the model of ITNC – Instigatory Theory of Non-Governmental Organizations communication, developed by E. Oliveira (2019), who proposes a new applied conceptual model of communication management in general, which leads in particular to a cybernetic operational model for understanding and managing communication at NGOs. Furthermore, communication with volunteers and with donors will be central subjects. We will look at associations and communication with organization members, as well as communication in the context of professional associations. Social Change and Social Marketing will also be addressed from a critical perspective. Schließen
12 Termine
Zusätzliche Termine
Mo, 15.07.2019 16:00 - 19:00Regelmäßige Termine der Lehrveranstaltung
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Mo, 20.05.2019 18:00 - 20:00
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Mo, 03.06.2019 18:00 - 20:00
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Mo, 08.07.2019 18:00 - 20:00