28554

SoSe 20: Media and Advertisement: A Relation on the Rise/ in Decline

Daniel Gräßer

Information for students

The seminar will be organized through Blackboard primarily. As always, literature will be provided on Blackboard for reading at home. You will create Wikis to define keywords and concepts and discuss particular issues in a forum on Blackboard afterwards. The first session should be a live video conference through Cisco Webex, should additional live conferences be necessary we will set these up during the regular class hours (Tuesdays, 16-18 o’clock/4-6 pm). Editing Wikis and joining forum discussions will be your regular and active participation, the final examination is a 6-8 pages written term paper (Hausarbeit). close

Comments

Advertisement is a relevant subject matter from a media and communication studies’ point of view for several reasons: Advertisement is a form of public communication that is of persuasive nature, albeit different from public relations and propaganda, yet with a specific aim to convince recipients. Advertisement is also one of main means of funding within many media organizations’ business models. (Mass) media and advertisement share a long history together. As a result, advertisement is subject to scrutiny. From an economic perspective, i.e. looking at cyclical and structural shifts in advertising revenues. From a normative perspective, i.e. regarding critical approaches to advertisement and the audience commodity. From a regulatory perspective, i.e. regarding the separation of advertising and editorial content. However, past years have seen a change in that relation in all regards. The course aims to give a broad overview of the interconnection between media and advertisement, we are going to discuss classic theories and current developments in advertisement and how media organizations react to opportunities and threats in a changing environment of convergence and platformization. close

13 Class schedule

Regular appointments

Tue, 16:00 - 18:00 13 Class schedule

Tue, 2020-04-21 16:00 - 18:00

Lecturers:
Daniel Gräßer