31506

WiSe 15/16: Econometrics: customer experience models. Business cases of Russia

Aleksandra Malova

Additional information / Pre-requisites

This introductory course has actually no specific course prerequisites except basic ones: Statistics and econometrics • Basic probability and statistics: e.g. average, median, distribution, variance • Basic economterics: linear regression, simultaneous equations Business • Basic ability to work with business data, Understanding of business-processes Literacy • Ability to read and effectively use textbooks close

Comments

This course is designed to introduce students to the specific econometric methodology partial least squares structural equation modeling (PLS-SEM). They will learn how to analyse microeconomic data, model customer behavior, systematize and match quantitative and qualitative data. Students will also learn about the methods market analysts use to find the answers to these questions and become acquainted with many of the important tricks and practical approaches in the field of data analysis. All the cases and examples that will be considered are based on russian business data. close