WiSe 16/17: The Service Sector in the USA: A Sociological Perspective
About this seminar: The service sector in the USA: We analyze concepts, strategies and problems of the service sector. So in this course, the topic is examined in various ways; yet setting the ... Lesen Sie weiter
About this seminar: The service sector in the USA: We analyze concepts, strategies and problems of the service sector. So in this course, the topic is examined in various ways; yet setting the focus on a sociological perspective. --- For this purpose, initially there will be a study of relevant theories of service and theories of consumption, e.g. market segmentation. Furthermore, it follows an analysis of specific service phenomena, e.g. workforce management or McDonaldization. In addition, appropriate practical examples, case studies and analyzes are discussed in the course. ---
A comprehensive, critical examination – including an outlook on future developments – forms the conclusion of this seminar.
Indispensable presupposition: Active, continuous attendance. --- “Teilnahmeschein”: Various options, e.g. one short presentation (5-10 minutes) or one protocol (ca. 600-700 words) or one response paper (ca. 600-700 words). --- “Leistungsschein”: Requirements that are listed at “Teilnahmeschein” plus presentation (ca. 45 minutes) plus paper (ca. 10-20 pages).