32602
Vertiefungsseminar
WiSe 18/19: The New Digital Brands and American Dominance: Apple, Google, Facebook, Amazon
Branko Woischwill
Kommentar
In this course, we use a sociological perspective to analyze the complex issue of new digital brands and American dominance: Apple, Google, Facebook, Amazon. In detail, we will look at framework conditions, concepts, strategies und systemic interactions. For this purpose, initially there will be a study of relevant theories.
Furthermore, it follows an analysis of specific structures and the relevance of communication. In addition, appropriate practical examples, case studies and analyzes are discussed in the course. A comprehensive, critical examination – including an outlook on future trends – forms the conclusion of this seminar. Schließen
16 Termine
Regelmäßige Termine der Lehrveranstaltung
Do, 18.10.2018 08:00 - 10:00
Do, 25.10.2018 08:00 - 10:00
Do, 01.11.2018 08:00 - 10:00
Do, 08.11.2018 08:00 - 10:00
Do, 15.11.2018 08:00 - 10:00
Do, 22.11.2018 08:00 - 10:00
Do, 29.11.2018 08:00 - 10:00
Do, 06.12.2018 08:00 - 10:00
Do, 13.12.2018 08:00 - 10:00
Do, 20.12.2018 08:00 - 10:00
Do, 10.01.2019 08:00 - 10:00
Do, 17.01.2019 08:00 - 10:00
Do, 24.01.2019 08:00 - 10:00
Do, 31.01.2019 08:00 - 10:00
Do, 07.02.2019 08:00 - 10:00
Do, 14.02.2019 08:00 - 10:00