28555
Seminar
WiSe 20/21: The Business of Media
Daniel Gräßer
Comments
Media goods are cultural goods, laden with significance and requirements from society. They preserve culture and language, are supposed to contribute to the public sphere and public discourse, thus fulfilling fundamental functions for democratic societies. They are also economic goods, produced under conditions of scarcity, supplied according to consumer’s demand, meant to generate profit, similar to virtually every other consumer good traded on markets.
Against the back drop of this (tense?) relationship, the course will initially discuss economic theories and schools of economic thought. This will lay the groundwork to take a closer look at media goods, their goods characteristics, and the specific market constellation that arises from there.
The course will then focus on current developments, opportunities and threats media companies are facing on various media markets. Technological developments like digitization, several types of convergence, fragmentation of media audiences, changes in media use, and new players from adjacent industries, among other phenomena, have put severe pressure on traditional media business models. All of this will be discussed with not only economic, but also regulatory and normative perspectives in mind.
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15 Class schedule
Regular appointments
Thu, 2020-11-05 12:00 - 14:00
Thu, 2020-11-12 12:00 - 14:00
Thu, 2020-11-19 12:00 - 14:00
Thu, 2020-11-26 12:00 - 14:00
Thu, 2020-12-03 12:00 - 14:00
Thu, 2020-12-10 12:00 - 14:00
Thu, 2020-12-17 12:00 - 14:00
Thu, 2021-01-07 12:00 - 14:00
Thu, 2021-01-14 12:00 - 14:00
Thu, 2021-01-21 12:00 - 14:00
Thu, 2021-01-28 12:00 - 14:00
Thu, 2021-02-04 12:00 - 14:00
Thu, 2021-02-11 12:00 - 14:00
Thu, 2021-02-18 12:00 - 14:00
Thu, 2021-02-25 12:00 - 14:00