28556
Seminar
SoSe 19: Media and advertisement
Daniel Gräßer
Kommentar
Advertisement is a relevant subject matter from a media and communication studies’ point of view for several reasons: Advertisement is persuasive communication that is usually of public nature, albeit different from public relations and propaganda, yet with a specific aim to convince recipients. Advertisement is also one of main means of funding within many media organizations’ business models.
As a result, advertisement is subject to scrutiny. From a regulatory perspective, i.e. regarding the separation of advertising and content. From an economic perspective, i.e. looking at cyclical and structural shifts in advertising revenues. From a normative perspective, i.e. regarding critical approaches to advertisement and the audience commodity. The course aims to give a broad overview of the interconnection between media and advertisement, we are going to discuss current developments in advertisement and how media organizations react to opportunities and threats.
Schließen
13 Termine
Regelmäßige Termine der Lehrveranstaltung
Mi, 10.04.2019 16:00 - 18:00
Mi, 17.04.2019 16:00 - 18:00
Mi, 24.04.2019 16:00 - 18:00
Mi, 08.05.2019 16:00 - 18:00
Mi, 15.05.2019 16:00 - 18:00
Mi, 22.05.2019 16:00 - 18:00
Mi, 29.05.2019 16:00 - 18:00
Mi, 05.06.2019 16:00 - 18:00
Mi, 12.06.2019 16:00 - 18:00
Mi, 19.06.2019 16:00 - 18:00
Mi, 26.06.2019 16:00 - 18:00
Mi, 03.07.2019 16:00 - 18:00
Mi, 10.07.2019 16:00 - 18:00