31506

WiSe 15/16: Econometrics: customer experience models. Business cases of Russia

Aleksandra Malova

Zusätzl. Angaben / Voraussetzungen

This introductory course has actually no specific course prerequisites except basic ones: Statistics and econometrics • Basic probability and statistics: e.g. average, median, distribution, variance • Basic economterics: linear regression, simultaneous equations Business • Basic ability to work with business data, Understanding of business-processes Literacy • Ability to read and effectively use textbooks Schließen

Kommentar

This course is designed to introduce students to the specific econometric methodology partial least squares structural equation modeling (PLS-SEM). They will learn how to analyse microeconomic data, model customer behavior, systematize and match quantitative and qualitative data. Students will also learn about the methods market analysts use to find the answers to these questions and become acquainted with many of the important tricks and practical approaches in the field of data analysis. All the cases and examples that will be considered are based on russian business data. Schließen

Literaturhinweise

Josef F. Hire Jr., G. Tomas M. Hult, Christian Ringle, Marko Sarstedt: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), SAGE Publications Inc, 2014 V. Esposito Vinzi, W.W.Chin, J.Henseler, H.WangHandbook of Partial Least Squares: Concepts, methods and applications, Springer 2010 Damodar Gujarati, Dawn C.Porter Basic Econometrics, 5th edition, 2008 Schließen