WiSe 20/21  
School of Busin...  
Business Admini...  
Course

WiSe 20/21: Module offerings

Business Administration

0189c_m30
  • Einführung in die Betriebswirtschaftslehre (Introduction to Business Administration)

    0170dA1.1

    learning objectives::
    The students have basic knowledge about key issues, basic theories and methods of analysis of business administration. They have an overview of the key issues of modern business administration, the classification of the subject and know its problem-solving approaches. The students are able to analyze business models and apply them to practical problems.

    course content:
    Classification of Business Administration; business administration doctrines; internal company regulations and economic order, legal forms; corporate governance; value creation processes; control theory; operational planning; corporate strategies.

    types of course units / workload per unit / obligatory or optional participation
    Vorlesung / 2 SWS / Teilnahme wird empfohlen
    Übung / 2 SWS / Teilnahme wird empfohlen

    test
    Klausur (ca. 120 Minuten)

    language of instruction:
    German

    workload
    180 hours (6 ECTS)

    duration / frequency

    one semester / every winter semester

    close
  • Grundlagen externer Unternehmensrechung (Fundamentals of Financial Accounting)

    0170dA1.2

    learning objectives:
    The students have basic knowledge of the annual financial statements and accounting. They have an understanding of tasks and techniques of accounting as well as of double-entry bookkeeping. Students are able to capture business transactions for accounting purposes and solve simple accounting issues. The students will further be qualified to enroll in subsequent modules (particularly " Accounting and Taxation", " International and National Corporate Disclosure" and" Group Accounting and Company Evaluation ")

    content:
    Basics and purposes of accounting and the annual financial statements, accounting technique, booking of ongoing business transactions in the trading and industrial company, balancing of the accounts, basics of the annual financial statements, organization of accounting.

    types of course units / workload per unit / obligatory or optional participation
    Vorlesung / 2 SWS / Teilnahme wird empfohlen
    Übung / 2 SWS / Teilnahme wird empfohlen

    test
    Klausur (ca. 120 Minuten)

    language of instruction:
    German

    workload
    180 hours (6 ECTS)

    duration / frequency

    one semester / every winter semester

    close
  • Grundlagen des Marketings (Fundamentals of Marketing)

    0170dA1.4

    learning objectives::
    Students have basic knowledge on analytical methods, instruments and strategies of marketing. Theoretical depiction as well as processing of case studies put the students in the position to analyze marketing activities and their connection with other functional business areas to (basically) develop their own approach to the solution. The obtained basic knowledge on marketing principles enable the students to communicate and cooperate with different specialized business managers.

    course content:
    characterization of output markets; exchange and competitive advantages; market research; consumer behavior; product policy; product innovation; pricing policies; communication policy; distribution policy; marketing planning.

    types of course units / workload per unit / obligatory or optional participation
    Vorlesung / 2 SWS / Teilnahme wird empfohlen
    Übung / 2 SWS / Teilnahme wird empfohlen

    test
    Klausur (ca. 120 Minuten)

    language of instruction:
    German

    workload
    180 hours (6 ECTS)

    duration / frequency

    one semester / every winter semester

    close
    • 10110301 Lecture
      Fundamentals of Marketing (V) (Andreas Eggert, Sascha Raithel)
      Schedule: Di 14:00-16:00 (Class starts on: 2020-11-03)
      Location: Online - zeitABhängig
    • 10110302 Practice seminar
      Fundamentals of Marketing (Ü) (Maximilian Höchst, Markus Lars Quaiser, Catalina Wache)
      Schedule: -
      Location: Online - zeitUNabhängig
  • Supply and Operations Management (Supply and Operations Management)

    0170dA1.7

    learning objectives:
    Students are sensitive to the centrality of the production of goods or services as a core function of any operational occurrence. They also know the challenges associated with the transformation of inputs into output factors under given resources. They have basic knowledge of the current, field-tested strategies, methods and models to solve production-economic problems, in particular with respect to the time schedule of the individual production steps, taking into account the quantitative link between inputs and output objects. The students also have an overview of the procurement management (supply management), where development of and cooperation with suppliers is an important topic.

    course content:
    Demand forecast, materials management (especially storage), choice of production processes and suppliers, procurement strategies and organization, human resource planning, approaches to quality assurance, production theory and production planning, work organization within production.

    types of course units / workload per unit / obligatory or optional participation
    Vorlesung / 2 SWS / Teilnahme wird empfohlen
    Übung / 2 SWS / Teilnahme wird empfohlen

    test
    Klausur (ca. 120 Minuten)

    language of instruction:
    German

    workload
    180 hours (6 ECTS)

    duration / frequency

    one semester / every winter semester

    close
    • 10110601 Lecture
      Supply and Operations Management (V) (Markus Helfen)
      Schedule: Fr 09:00-11:00 (Class starts on: 2020-11-06)
      Location: Online - zeitABhängig
    • 10110602 Practice seminar
      Supply and Operations Management (Ü) (Markus Helfen, Carolin Puhl, Alice Rettig)
      Schedule: Do 09:00-10:00, Do 10:30-11:30, Do 14:00-15:00, Do 15:30-16:30 (Class starts on: 2020-11-12)
      Location: Online - zeitABhängig; Online - zeitUNabhängig
  • Strategisches Management (Strategic Management)

    0170dA1.8

    learning objectives:
    Students gain a fundamental understanding of current challenges involved in the strategic management of businesses today. They learn about the goals and responsibilities involved with this field as well as its main instruments and methods. They learn the essential theoretical principles of strategic management and can analyze the stages of strategic decision-making based on these theories. They also become familiar with alternative competitive strategies, which come at the end of strategic analysis and can appraise them critically.

    course content:
    Responsibilities of strategic decision-makers, analysis of resources and capabilities, analysis of market conditions, assessment of alternative competitive strategies and collective corporate strategies.

    types of course units / workload per unit / obligatory or optional participation
    Vorlesung / 2 SWS / Teilnahme wird empfohlen
    Übung / 2 SWS / Teilnahme wird empfohlen

    test
    Klausur (ca. 120 Minuten)

    language of instruction:
    German

    workload
    180 hours (6 ECTS)

    duration / frequency

    one semester / every winter semester

    close
    • 10110801 Lecture
      Strategic Management (V) (Thomas Mellewigt, Johann Voigtsberger)
      Schedule: Mo 10:00-13:00 (Class starts on: 2020-11-02)
      Location: Online - zeitABhängig
    • 10110802 Practice seminar
      Strategic Management (Ü) (Thomas Mellewigt, Johann Voigtsberger)
      Schedule: Di 16:30-19:30, Do 16:30-19:30 (Class starts on: 2020-11-26)
      Location: Hörsaal/Thielallee 67 (Thielallee 67)
  • Grundlagen der Personalpolitik (Introduction to Employment Relations)

    0170dA1.9

    learning objectives:
    Students gain knowledge about current issues and theoretical approaches in personnel policy research. They acquire basic knowledge on areas of activity and the parameters of personnel policy. They learn about current debates and can make connection to practical applications, including international contexts. They develop the ability to interpret personnel policy cases based on the application of theoretical approaches and concepts. They also learn to formulate and evaluate courses of actions for specific cases. They learn to assess theoretical, conceptual research as well as empirical research using criteria from the social sciences. Student gain knowledge about the role of gender in the workplace and the challenges and perspectives surrounding social diversity in businesses. The methods that the students learn and apply enable them to put their knowledge to practice based on theoretical reflection, which is important for anyone working in management.

    course content:
    Problems and theoretical approaches to personnel policy as a research field; courses of action in human resources management (e.g., recruiting, qualification, personnel placement, work organization, remuneration, dismissals, diversity management); social parameters of personnel policy (e.g., historical developments, gender and labor, digitalization) in both national (e.g. democratic decision-making, labor market, labor law) and international contexts (e.g. personnel policy in multinational corporations, comparative international labor relations, global labor standards).

    types of course units / workload per unit / obligatory or optional participation
    Vorlesung / 2 SWS / Teilnahme wird empfohlen
    Übung / 2 SWS / Teilnahme wird empfohlen

    test
    Klausur (ca. 120 Minuten)

    language of instruction:
    German

    workload
    180 hours (6 ECTS)

    duration / frequency

    one semester / every winter semester

    close

Subjects A - Z